​Why author marketing over book book marketing?

Book marketing is based on a transaction that requires you to convince someone to buy your book. It’s an old-school approach to marketing that consumers are not only wise to, but also find to be insincere and disruptive.

Author marketing is based on relationships. It’s all about gaining visibility to reach a target audience and build trust or social proof via social media, ads, events, interviews, etc. As readers get to know more about you, you build trust and gain social proof. Once strangers, your readers become friends who want to support you by buying your book, sharing your content, reviewing your book, and telling their friends. Over time, you’ve become someone they trust as a result of social proof you’ve built through social media content, email marketing, ads, events, interviews, etc. Relational marketing builds trust and an ongoing relationship. Transactional marketing is based on a single purchase.

I have more than 30 years experience in small business marketing. Most recently, the last six or so, in self-publishing. What surprised me the most as I entered the publishing world six or seven years ago, is that self- and indie-publishing have outpaced the book selling market. Publishing has become accessible to anyone who wants to publish a book. What does that mean to authors? With nearly one book hitting Amazon shelves every minute of every day, your book can and will get lost — unless you do something to gain visibility in an overcrowded market.

My author marketing solutions are designed to meet the changing needs of self-published authors at every level of experience. These services include coaching, consulting, and done-for-you services.

Are you ready to become more visible? 

What would help you reach your unique, Author Marketing goals?

Private 1:1 Author Marketing Coaching – This introductory, 8-week coaching program is for authors who understand the importance of gaining visibility to reach their unique goals, but aren’t sure what they need or how to do it. This premium, one-on-one coaching program follows my proven author marketing program with adjustments for the unique needs of each author. We’ll meet on the same day, at the same time for 8 weeks, via Zoom.

Done-for-You Author Marketing – This marketing program is for the professional author/speaker who lacks the time to manage marketing alone. This is a done-for-you service customized for the specific needs of the author and may include social media marketing, podcast placement, email marketing, book launch, and more. Fees are charged monthly, based on the marketing services provided.

Consulting Services – This hourly service or project-based author marketing service is also available. This may include a time-sensitive book launch, marketing campaigns, more more. Email me directly at Lynn@LynnMcG.com to learn more.

Six-Month Author Marketing Plan – Every goal needs a plan. What’s yours? I’ll help you create a simple, six-month marketing plan to help you reach your goals.

If you think any of these programs might help you solve the issue you’re facing today, click the button below to set up a free, 30-minute consultation.