Email Marketing for Authors: Nurturing your Email List
It's time to talk to that email list. This week, we continue our series on email marketing. If you’ve created a lead magnet and have begun to collect email addresses from fans and followers, congratulations! Now what? It’s a serious question. Once you’ve begun to...
Email Marketing for Authors: List Building
List Building for Visibility Every author wants to increase visibility of their platform and work. How you do that can vary, depending on the author’s goal, genre, platform, and audience. Today, it’s common for authors to rely heavily on social media to increase...
Purposeful Rest
I don't know who needs to hear this, but it's okay to rest. As I publish this, I’m coming back to work after a brief, but restful three-day break for the Easter holiday. I notified clients that I would be unavailable for three days. I planned and scheduled work ahead...
Marketing Mindset for Authors
What does author mindset sound like? I give up. This is pointless. I’m wasting my time. I don’t know what I’m doing. I don’t have time for this. Or maybe I've got this. I’m going to sell 10 books this week. I’m going to get 50 reviews by the end of the year. I’ll...
Simple Tips to Improve Your Author Website SEO
What is SEO and why do you need it? SEO, or search engine optimization, refers to ranking in a search, typically Google. The goal is to have the first few page results of a search filled with references about you to make it easier for people to find you. That might be...
Monitoring your Metrics
Tracking your marketing results Now that you’ve begun to build your flawless author foundation, it’s time to track your results. All the work you put into building and growing your author platform won’t matter if you’re not monitoring your metrics. Failing to track...
Flawless Author Foundations: Blogging
Building Flawless Author Foundations We continue our series on building flawless author foundations by looking at the sometimes loved, but more often dreaded practice of blogging. When I mention this topic during coaching, I can sometimes see the look of fear and...
2022 Pinterest Strategy for Authors
Grow your Author Platform I'm trying something new and I want you to try it with me. The Pinterest experts I've been following say that we need to change our pinning strategy to increase visibility. In this week's blog, I walk you through a pinning process using the...
Building Flawless Foundations: Author Marketing
Building Flawless Author Foundations As we continue the series on building flawless author foundations, let’s take a closer look at how you can apply the basic principles of author marketing. What is author marketing? This isn’t a new concept, but it is a pretty...