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List Building 101: Lead Magnets

List Building 101: Lead Magnets

Email marketing still reigns It seems like everyone is talking about list building these days. And for good reason: email marketing is still the most effective way to reach readers and grow your platform. Your book, email list, and website are truly the only assets...

How do Meta layoffs affect you?

How do Meta layoffs affect you?

Meta, the parent company of Facebook and Instagram announced the layoff of 11,000 employees this week. The massive layoff came after the company announced historic financial losses earlier this year. You’re probably wondering why this matters to you. Do you remember...

Email Marketing for Authors: List Building

Email Marketing for Authors: List Building

List Building for Visibility Every author wants to increase visibility of their platform and work. How you do that can vary, depending on the author’s goal, genre, platform, and audience. Today, it’s common for authors to rely heavily on social media to increase...

Purposeful Rest

Purposeful Rest

I don't know who needs to hear this, but it's okay to rest. As I publish this, I’m coming back to work after a brief, but restful three-day break for the Easter holiday. I notified clients that I would be unavailable for three days. I planned and scheduled work ahead...

Marketing Mindset for Authors

Marketing Mindset for Authors

What does author mindset sound like? I give up. This is pointless. I’m wasting my time. I don’t know what I’m doing. I don’t have time for this. Or maybe I've got this. I’m going to sell 10 books this week. I’m going to get 50 reviews by the end of the year. I’ll...

Simple Tips to Improve Your Author Website SEO

Simple Tips to Improve Your Author Website SEO

What is SEO and why do you need it? SEO, or search engine optimization, refers to ranking in a search, typically Google. The goal is to have the first few page results of a search filled with references about you to make it easier for people to find you. That might be...

Monitoring your Metrics

Monitoring your Metrics

Tracking your marketing results Now that you’ve begun to build your flawless author foundation, it’s time to track your results. All the work you put into building and growing your author platform won’t matter if you’re not monitoring your metrics. Failing to track...

Flawless Author Foundations: Blogging

Flawless Author Foundations: Blogging

Building Flawless Author Foundations We continue our series on building flawless author foundations by looking at the sometimes loved, but more often dreaded practice of blogging. When I mention this topic during coaching, I can sometimes see the look of fear and...