Leave Your Comfort Zone

Leave Your Comfort Zone

One of the issues I help authors with often is stepping outside of their comfort zone. I find this happens because many authors are introverts. So if you're an introvert, take comfort, you're not alone. You've written a book, you've poured blood, sweat, and tears......

You don’t have to be everywhere.

You don’t have to be everywhere.

Where should you be? One of the questions I'm asked a lot is, "Where should I be on social media?" You've probably heard me say this before if you follow me on any of my social media channels: I don't believe that you need to be everywhere. I always suggest to my...

How are you promoting your book?

How are you promoting your book?

One issue that a lot of authors face is the issue of presence and process, and the two go hand in hand. I think the root of it is that most authors don't realize that they're a small business. You've written a book. You've lived this book. This book has been in your...

How do I sell more books?

How do I sell more books?

When the question you might want to ask yourself is, why aren't I selling more books? The answer isn't the same for every author. It's not dependent on genre, it is not dependent necessarily on experience, there are lots of different variables. About one book per...

Work That Book Signing

Work That Book Signing

Book signings are a great way to connect with your readers.  If you've never done a signing, don't be intimidated. Let's walk through some basic steps to help you prepare. Location, location, location It's not just true for real estate, it's also true for signings. Be...

Author, you are a small business

Author, you are a small business

You have a product, you are not the product. It's pretty simple when you look at it from that perspective. To put it yet another way, you are the small business, your book is your product. Why does this matter? Identity is the foundation of your marketing efforts! If...

Facebook Profile or Page?

Facebook Profile or Page?

Your answer is more important than you realize. If you started your Facebook account to connect with family and friends and somehow found yourself promoting your work instead, you're not alone. I've met many authors who continue to use their Facebook personal profile...

Nail That Holiday Book Promotion

Nail That Holiday Book Promotion

It's already the beginning of October, if you haven't thought about your holiday book promotions by now, it's not too late. Here are a few quick suggestions: Reduce the price of your book for a short time. Don't go crazy. Don't give them away. Everyone loves a sale...

How to spot Instagram spam

How to spot Instagram spam

Instagram spammers are getting craftier and craftier, so be careful. Let's talk about how to spot spam. We've all been here before. You get a notification that someone new liked a bunch of your Instagram pictures AND followed you. Awesome. Then comes the personal...