Author, you are a small business

Author, you are a small business

You have a product, you are not the product. It’s pretty simple when you look at it from that perspective. To put it yet another way, you are the small business, your book is your product. Why does this matter? Identity is the foundation of your marketing...
Facebook Profile or Page?

Facebook Profile or Page?

Your answer is more important than you realize. If you started your Facebook account to connect with family and friends and somehow found yourself promoting your work instead, you’re not alone. I’ve met many authors who continue to use their Facebook...