I had the pleasure of sitting down to discuss small business marketing during the COVID-19 crisis with community and business, disaster mitigation and recovery expert, Leann Hackman-Carty, founder of MYD.Global.…
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This can feel a little awkward, I know, but let’s talk about the idea of promoting your work in a crisis. In author Facebook groups, I hear from authors who…
One issue that a lot of authors face is the issue of presence and process, and the two go hand in hand. I think the root of it is that…
When the question you might want to ask yourself is, why aren’t I selling more books? The answer isn’t the same for every author. It’s not dependent on genre, it…
Book signings are a great way to connect with your readers. If you’ve never done a signing, don’t be intimidated. Let’s walk through some basic steps to help you prepare.…
You have a product, you are not the product. It’s pretty simple when you look at it from that perspective. To put it yet another way, you are the small…
Your answer is more important than you realize. If you started your Facebook account to connect with family and friends and somehow found yourself promoting your work instead, you’re not…
Instagram spammers are getting craftier and craftier, so be careful. Let’s talk about how to spot spam. We’ve all been here before. You get a notification that someone new liked…
Every author needs book reviews. But do you leave them? Call it reciprocity, reaping and sowing, or karma. As an author, leaving book reviews for other authors is just good…
I’m not a fan of resolutions. They feel… doomed. Like the big wind up to New Year’s Eve and then it’s just another night. BUT, I do like new beginnings.…