One issue that a lot of authors face is the issue of presence and process, and the two go hand in hand.
I think the root of it is that most authors don’t realize that they’re a small business. You’ve written a book. You’ve lived this book. This book has been in your head. It is finally out. It’s out of your head. You’ve got it in pages. You’ve published this book and you identify with this book.
A lot of authors will begin to present their presence as an author by the title of the book. They set up websites centered around the title of the book. They set up social media channels surrounded by the title of the book. Everything is focused on the title of the book.
Now, the problem is that there will likely be another book. And then what? I have seen authors set up separate websites and social media profiles for each book. Well, most authors are working to become full-time authors, so they’re working at another job and their time is already short. Now they’re maintaining multiple websites or multiple social media channels. It’s overwhelming!
Then there’s a full-time author who’s trying to make a living as an author who doesn’t have the time to maintain one website, let alone multiple websites and multiple social media channels . Of course you’re going to have multiple social media channels, but you don’t need a different Facebook page for every book title.
This is where the idea of an author as a small business comes into play. As a business, your brand should be you. That way your website is centered around you. Your social media channels are centered around you. If you’re divided, you’re missing readers. If you’re divided, people can’t find you. If they hear who you are, they don’t necessarily identify with your title, especially with subsequent books. The solution is to remember you’re a small business. If you think about how most small businesses market themselves, the market around the brand, the name, and then the books are your product. Streamline the process for a polished presence.
I love to help authors sell books. Whether it’s your first or your 50th, I can help you build and grow your platform with author marketing coaching, book launch, and retainer services. Learn more.
As always, I am
Blessed to be a blessing.