I’m not a fan of resolutions. They feel… doomed. Like the big wind up to New Year’s Eve and then it’s just another night. BUT, I do like new beginnings. They’re exciting, aren’t they? Every day is a chance to do something different, something new. If you want to break it down even further, you could go by the hour or the minute too. The point is, change is good. So what’s new in 2019?
Author Marketing Coaching
My new Author Marketing Coaching program is off to a great start! Working with authors to build their platform is incredibly rewarding. Right now, my program is one-on-one. This will likely change in the future, but for now, my coaching clients get eight, one-hour live video conference sessions with me to help grow their author platforms.
If you’re interested in learning more, be sure to visit my coaching page or just click the link in the sidebar to set up a free, 30-minute initial consultation and I will give you a call at your convenience.
In 2019, 87% of businesses will have incorporated video in their marketing efforts. Facebook executives have predicted that by 2021, their platform will be comprised entirely of video content and no text. (Source: Bitdownloader) Did you know that YouTube reports an increase of 100% in video consumption every year! Video gets attention. And Google loves video. How? Because video engages your audience longer than other content (think: embedded book trailer on your website), which signals to Google that your site is more trusted and 53% more likely to show up higher in search results. That’s SEO gold! And you could stop right there with its benefits, but video can be used to easily explain complex ideas, is more entertaining than written copy, builds trust, and is more personal. Do you need another reason to add video marketing to your author platform this year? I don’t. (Source: Dreamgrow.com)
There are lots of ways you can incorporate video too. You just have to be creative – trailers, reviews, dog videos, etc. Look for more video from me in the coming year.
More reading. More writing.
Personally, I’m committing to improve my writing skills in 2019. To that end, I plan to read and write more. I’ve started to write three of my own books and began reading too many books I didn’t finish last year. I joined the GoodRead’s 2019 Reading Challenge by committing to read 52 books. You should too! (Follow me on GoodReads.) I have a friend who’s committed to read 150 books! That’s amazing. I’m hoping to overshoot my goal but probably not by 100. Don’t forget to leave a review once you’ve finished each book. Reviews are SO important to authors.
What’s in store for you this year?
I’d love to hear what you have planned this year. Will you be doing more of something… or maybe less. Please tell me more about your plans in the comments below.