by LynnA | May 2, 2022 | author marketing, email marketing
It’s time to talk to that email list. This week, we continue our series on email marketing. If you’ve created a lead magnet and have begun to collect email addresses from fans and followers, congratulations! Now what? It’s a serious question. Once you’ve begun...
by LynnA | Mar 28, 2022 | author marketing
Tracking your marketing results Now that you’ve begun to build your flawless author foundation, it’s time to track your results. All the work you put into building and growing your author platform won’t matter if you’re not monitoring your metrics. Failing to track...
by LynnA | Oct 28, 2020 | Guest, Uncategorized
How Authors can Leverage Their Success Through Podcasting Once you‘ve published and launched your book, run the promotion and engaged your readers, you might be wondering what’s next? How do you use it to leverage yourself into new audiences, new markets and connect...
by LynnA | Feb 10, 2020 | books
Where should you be? One of the questions I’m asked a lot is, “Where should I be on social media?” You’ve probably heard me say this before if you follow me on any of my social media channels: I don’t believe that you need to be...
by LynnA | Feb 10, 2020 | Uncategorized
One issue that a lot of authors face is the issue of presence and process, and the two go hand in hand. I think the root of it is that most authors don’t realize that they’re a small business. You’ve written a book. You’ve lived this book. This...
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