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Monitoring your Metrics

Monitoring your Metrics

Tracking your marketing results Now that you’ve begun to build your flawless author foundation, it’s time to track your results. All the work you put into building and growing your author platform won’t matter if you’re not monitoring your metrics. Failing to track...
Guest Blog Post : Megan Dougherty

Guest Blog Post : Megan Dougherty

How Authors can Leverage Their Success Through Podcasting Once you‘ve published and launched your book, run the promotion and engaged your readers, you might be wondering what’s next? How do you use it to leverage yourself into new audiences, new markets and connect...
You don’t have to be everywhere.

You don’t have to be everywhere.

Where should you be? One of the questions I’m asked a lot is, “Where should I be on social media?” You’ve probably heard me say this before if you follow me on any of my social media channels: I don’t believe that you need to be...
How are you promoting your book?

How are you promoting your book?

One issue that a lot of authors face is the issue of presence and process, and the two go hand in hand. I think the root of it is that most authors don’t realize that they’re a small business. You’ve written a book. You’ve lived this book. This...