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Email Marketing for Authors: List Building

Email Marketing for Authors: List Building

List Building for Visibility Every author wants to increase visibility of their platform and work. How you do that can vary, depending on the author’s goal, genre, platform, and audience. Today, it’s common for authors to rely heavily on social media to increase...
Marketing Mindset for Authors

Marketing Mindset for Authors

What does author mindset sound like? I give up. This is pointless. I’m wasting my time. I don’t know what I’m doing. I don’t have time for this. Or maybe I’ve got this. I’m going to sell 10 books this week. I’m going to get 50 reviews by the end of the year....
Simple Tips to Improve Your Author Website SEO

Simple Tips to Improve Your Author Website SEO

What is SEO and why do you need it? SEO, or search engine optimization, refers to ranking in a search, typically Google. The goal is to have the first few page results of a search filled with references about you to make it easier for people to find you. That might be...
Monitoring your Metrics

Monitoring your Metrics

Tracking your marketing results Now that you’ve begun to build your flawless author foundation, it’s time to track your results. All the work you put into building and growing your author platform won’t matter if you’re not monitoring your metrics. Failing to track...