I think the better question is – why not? If you’re working to build a relationship with your reader, why approach it from the product, as in book marketing, instead…
Readers are Leaders and Leaders are Readers
My kids giggle at me when I say things like this. I bet if you Googled the habits of successful people,you’ll find that every list talks about reading. And yet, most people will tell you they don’t have time to read. I think if you really pay attention, you’ll find time throughout the day that you can spend reading or even listening to a book. Taking it one step further… I don’t think we can afford NOT to read.