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List Building 101: Lead Magnets

List Building 101: Lead Magnets

Email marketing still reigns It seems like everyone is talking about list building these days. And for good reason: email marketing is still the most effective way to reach readers and grow your platform. Your book, email list, and website are truly the only assets...
How do Meta layoffs affect you?

How do Meta layoffs affect you?

Meta, the parent company of Facebook and Instagram announced the layoff of 11,000 employees this week. The massive layoff came after the company announced historic financial losses earlier this year. You’re probably wondering why this matters to you. Do you remember...
Flawless Author Foundations: Blogging

Flawless Author Foundations: Blogging

Building Flawless Author Foundations We continue our series on building flawless author foundations by looking at the sometimes loved, but more often dreaded practice of blogging. When I mention this topic during coaching, I can sometimes see the look of fear and...
Facebook Profile or Page?

Facebook Profile or Page?

Your answer is more important than you realize. If you started your Facebook account to connect with family and friends and somehow found yourself promoting your work instead, you’re not alone. I’ve met many authors who continue to use their Facebook...
Hashtag a Day

Hashtag a Day

Brings The Followers All Day If your business/organization is active on Twitter, Instagram, and Facebook, you’ve seen and probably dabbled in hashtags. They are a quick and easy way to help build your social media presence. What are hashtags? When someone clicks on a...