Email Marketing for Authors: List Building

Email Marketing for Authors: List Building

List Building for Visibility Every author wants to increase visibility of their platform and work. How you do that can vary, depending on the author’s goal, genre, platform, and audience. Today, it’s common for authors to rely heavily on social media to increase...
Monitoring your Metrics

Monitoring your Metrics

Tracking your marketing results Now that you’ve begun to build your flawless author foundation, it’s time to track your results. All the work you put into building and growing your author platform won’t matter if you’re not monitoring your metrics. Failing to track...
Author Foundations: Your Amazon Author Profile

Author Foundations: Your Amazon Author Profile

Building Flawless Author Foundations We’re continuing the series on building author foundations by claiming your author profiles on Amazon. Even if you’ve done this already, there’s a good chance you’ve missed a few gems in this profile. So don’t leave me now! Why do...
Author Foundations: Website

Author Foundations: Website

Building Flawless Author Foundations It’s no secret that in order to gain visibility and reach your marketing goals, you must build and grow an author platform. The moving parts that make up this platform can vary from author to author. What remains the same for every...
Why Author Marketing Coaching?

Why Author Marketing Coaching?

I think the better question is – why not? If you’re working to build a relationship with your reader, why approach it from the product, as in book marketing, instead of from you, the author? It’s like putting the cart before the horse. My coaching...