by LynnA | Aug 6, 2020 | coaching, Uncategorized
I think the better question is – why not? If you’re working to build a relationship with your reader, why approach it from the product, as in book marketing, instead of from you, the author? It’s like putting the cart before the horse. My coaching... by LynnA | May 15, 2020 | marketing, Uncategorized
I had the pleasure of sitting down to discuss small business marketing during the COVID-19 crisis with community and business, disaster mitigation and recovery expert, Leann Hackman-Carty, founder of MYD.Global. Leann is an entrepreneur, YouTube host, author, and... 
by LynnA | Feb 3, 2020 | marketing, publishing, Uncategorized
When the question you might want to ask yourself is, why aren’t I selling more books? The answer isn’t the same for every author. It’s not dependent on genre, it is not dependent necessarily on experience, there are lots of different variables. About... 
by LynnA | Jan 27, 2020 | books, Uncategorized
Book signings are a great way to connect with your readers. If you’ve never done a signing, don’t be intimidated. Let’s walk through some basic steps to help you prepare. Location, location, location It’s not just true for real estate,... 
by LynnA | Oct 23, 2019 | social media, Uncategorized
You have a product, you are not the product. It’s pretty simple when you look at it from that perspective. To put it yet another way, you are the small business, your book is your product. Why does this matter? Identity is the foundation of your marketing...
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