by LynnA | Nov 11, 2022 | author platform
Meta, the parent company of Facebook and Instagram announced the layoff of 11,000 employees this week. The massive layoff came after the company announced historic financial losses earlier this year. You’re probably wondering why this matters to you. Do you remember...
by LynnA | May 2, 2022 | author marketing, email marketing
It’s time to talk to that email list. This week, we continue our series on email marketing. If you’ve created a lead magnet and have begun to collect email addresses from fans and followers, congratulations! Now what? It’s a serious question. Once you’ve begun...
by LynnA | Mar 28, 2022 | author marketing
Tracking your marketing results Now that you’ve begun to build your flawless author foundation, it’s time to track your results. All the work you put into building and growing your author platform won’t matter if you’re not monitoring your metrics. Failing to track...
by LynnA | Feb 21, 2022 | author platform, marketing
Building Flawless Author Foundations We continue our series on building flawless author foundations by reviewing some social media demographic research to help you choose the right social media channel for your platform. If you’ve already begun your author marketing...
by LynnA | Feb 14, 2022 | author platform
The next step in our series in building flawless author foundations begins with social media. Most people have a love/hate relationship with social media. I know I have a love/hate relationship with social media. I love to watch videos of babies and dogs. Anything...
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