Monitoring your Metrics

Monitoring your Metrics

Tracking your marketing results Now that you’ve begun to build your flawless author foundation, it’s time to track your results. All the work you put into building and growing your author platform won’t matter if you’re not monitoring your metrics. Failing to track...
Flawless Author Foundations: social media platform

Flawless Author Foundations: social media platform

The next step in our series in building flawless author foundations begins with social media. Most people have a love/hate relationship with social media. I know I have a love/hate relationship with social media. I love to watch videos of babies and dogs. Anything...
Why Author Marketing Coaching?

Why Author Marketing Coaching?

I think the better question is – why not? If you’re working to build a relationship with your reader, why approach it from the product, as in book marketing, instead of from you, the author? It’s like putting the cart before the horse. My coaching...