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Monitoring your Metrics

Monitoring your Metrics

Tracking your marketing results Now that you’ve begun to build your flawless author foundation, it’s time to track your results. All the work you put into building and growing your author platform won’t matter if you’re not monitoring your metrics. Failing to track...
A Word About Technology

A Word About Technology

A Word About Technology I recently conducted an informal survey through my weekly email, asking subscribers about their biggest struggle in maintaining their author marketing programs. One of the most common responses was tech. I can confirm, in my experience with...
Monday, Monday

Monday, Monday

Let’s talk about time management. Last week on Instagram, we talked about monitoring your time to see how you were really spending your day. It can be shocking when you realize how much time you spend on things like scrolling through Instagram or Facebook. Or...
Why Author Marketing Coaching?

Why Author Marketing Coaching?

I think the better question is – why not? If you’re working to build a relationship with your reader, why approach it from the product, as in book marketing, instead of from you, the author? It’s like putting the cart before the horse. My coaching...