by LynnA | May 2, 2022 | author marketing, email marketing
It’s time to talk to that email list. This week, we continue our series on email marketing. If you’ve created a lead magnet and have begun to collect email addresses from fans and followers, congratulations! Now what? It’s a serious question. Once you’ve begun... 
by LynnA | Apr 26, 2022 | email marketing
List Building for Visibility Every author wants to increase visibility of their platform and work. How you do that can vary, depending on the author’s goal, genre, platform, and audience. Today, it’s common for authors to rely heavily on social media to increase... 
by LynnA | Apr 11, 2022 | author marketing
What does author mindset sound like? I give up. This is pointless. I’m wasting my time. I don’t know what I’m doing. I don’t have time for this. Or maybe I’ve got this. I’m going to sell 10 books this week. I’m going to get 50 reviews by the end of the year.... 
by LynnA | Mar 28, 2022 | author marketing
Tracking your marketing results Now that you’ve begun to build your flawless author foundation, it’s time to track your results. All the work you put into building and growing your author platform won’t matter if you’re not monitoring your metrics. Failing to track... 
by LynnA | Mar 20, 2022 | blogging
Building Flawless Author Foundations We continue our series on building flawless author foundations by looking at the sometimes loved, but more often dreaded practice of blogging. When I mention this topic during coaching, I can sometimes see the look of fear and...
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