You don’t have to be everywhere.

Where should you be?

One of the questions I’m asked a lot is, “Where should I be on social media?”

You’ve probably heard me say this before if you follow me on any of my social media channels: I don’t believe that you need to be everywhere.

I always suggest to my authors, especially if they’re new to the business side of social media, that they take on one social media channel, master it, then move on to the next. If you’re scattered, I don’t think you’ll be as effective. But I think most importantly, you need to be where your reader is. So if you don’t know where your reader is, then you don’t know where to be.

Take a step back. Do you know who your reader is? Some authors think that it’s anybody who can read and that’s wrong. That’s not your audience and all you’re doing is casting too broad of a net.

What you need to do is establish who your reader is. Is it a man? Is it a woman? Is it an adult man or an adult woman? Is it someone in their 60s? Is it somebody in their 50s, their 40s, their 30s? Is it a young adult?

Then go where your readers are and reach them with the appropriate content. If you’ve written a young adult novel, why are you trying to sell it on LinkedIn? If you’ve written a military novel, you can’t sell it on Snapchat.

So think about it. Author, do you know who your reader is? Do you know where they are?

I love to help authors sell books. Whether it’s your first or your 50th, I can help you build and grow your platform with author marketing coaching, book launch, and retainer services. I’d love to help if I can. Let’s talk off line. Click here or on the link on the right side of the page to choose a time and day that works best for you. I’m also always available by email.

I am, blessed to be a blessing.

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